Shima shoe elected on consumer protection

Shima shoe was elected on consumer protection’ day

۳۰-question speech of the head of Assomes board of directors

According to Assomes website reporter, the head of assomes board of directors, Ali Lashgari, talked about consumer rights in Iran’s market in consumer protection forum with asking 30 questions from the audiences.

 He thanked the honorable manager and hardworking workers of Shima Shoe Company which received the consumer’s rights sign in Tehran for several years and he thanked the organizers of this ceremony for creating hope source in the industry environment in the after sanction period and with the existing stagnation and he asked his own questions :

What are the examples of consumer rights? Is emphasizing on price the example of consumer right observance? Aren’t the product availability and creating capillary network and chain stores the examples of consumer rights? Isn’t confidence and assurance to products the examples of consumer rights? Isn’t the position of people’s mentality about products and producer which is branding, the examples of consumer protection? Isn’t paying attention to the sensitivity of different consumer levels the examples of consumer rights? Isn’t the right to choose and compete with similar imported products consumer right? Isn’t having information about the quality of the product which a consumer wants to buy the examples of consumer rights? He said that good quality of the products is the example of consumer rights and brought up other questions in this regard:

Is the good quality of the product the example of consumer rights? Isn’t after-sales services the consumer right? Isn’t having information about manufacturer public responsibility the example of consumer right? So why is Consumer Protection Agency looking for the consumer rights with minimal approach and just emphasizing on the price?

“In your opinion, isn’t this minimal approach the example of ignoring consumer rights? Don’t double pressures on producers and brand owners just to observe the price cause the consumers to be deprived from the above privileges? And why does the producer become involved in the routine life, instead of looking for innovation and quality promotion in order to decrease the final price? Is there any place for branding in analyzing the final price of the product? Is producer’s management share more than government and policy maker’s share in increasing the final price of the product?

Is the two digit inflation the result of economic business management or macroeconomic policies? Do we study what consumer will get for what they pay as the price of the product? And this relation between expenditure and profit weigh more to what side? And is this a win-win transaction or lose-win transaction? Does the consumer receive just product for the money he pays? Or does he receive other services simultaneously with receiving products from the producers? If there is after sales services and will assure the consumer to be in the communication network of the manufacturer creates a kind of value. In fact, some of the producers and famous brands don’t just offer products, they offer idea and thought for the money they receive from the customers. If the advertisement causes introduction and assurance of products to consumers, mutually creates confidence in the customers. Have you ever think about this fact that the cost which our customers pay just to receive cheap products, is very cheaper than the advantage of inexpensive goods? Don’t you think focusing on price factor as minimum right of the consumer in protection organization and is a wrong address to producers not to go after innovation, research, development, on-time distribution, after sales services, branding and advertisement and just make themselves busy with the price factor and surrender the market to foreign rivals which has international advertising power and mass production”, he said to the audiences in the forum.

Finally He announced to the consumer rights protection organization that focusing only on the price factor by the manufacturer is just one of the dimensions and that is minimum consumer rights observance. There are other important factors which one of them alone can be a source of many services to consumer rights and competitiveness of the domestic products.