The issue of Corporate Social Responsibility

The issue of Corporate Social Responsibility (CSR) recently comes in to sharp focus, though Iranian’s corporations need to concentrate more considerable on it.

A seminar in cooperation between Association of Managers & Experts of Iranian Shoes (Assomes) and Commission of Corporate Governance & Social Responsibility of Iran Chamber of Commerce was held in July 11^th.

Initially, Fateme Daneshver, the president of CSR Commission of Iran Chamber of Commerce delivered her speech. She lectured about major contribution of Iran Chamber of Commerce towards CSR. “The concept of CSR still is not immensely popular among our enterprises, though this concept has provided substantial social benefits in developed counties; therefore we need to put our best effort to promote that”, Daneshvar told.

She added, “During these years the latest sources related to this issue is translated to Farsi by Iran Chamber of Commerce for those individuals and firms intrigued to implement the CSR practices in their organizations And we will keep this approach with hope to grab more attention. “

The next lecturer was Mohammad Blourian Tehrani, the professor of the Tehran University. “Prior to the modern era several options were not accessible to the consumers; whereas, today, they are allowed to decide between a wide range of products and service; so  firms need to adopt new procedures to keep their market”; these points mentioned by Blourian Tehrani.

“As a shoes manufacturer you must offer a value to your consumers rather than a product; otherwise they wouldn’t remain loyal to your business. Today, a significant change is emerged in terms of loyalty. Current customers consider more factors in their decision makings; and making contribution to the society is one of these factors that they pay a great attention to it”, lecturer expressed.

Then, he added, “undoubtedly, those companies pursuing humanitarian approaches will be preferred by consumers, since in this way they will find themselves beneficial to the society as well.”

“Timaz Seyed Mostafaee” was the last lecturers. Initially, he discussed crises of the world in which we live. “Today, about 20pecrenct of populace around the globe live in poverty. Furthermore, environmental concerns have presented an uncertain fate to humankind”, the consultant of CSR Commission of Iran Chamber of Commerce stated.

“Enterprises must bear much of the responsibility to address  current concerns. This is a common practice in the world. At the moment, international shoes manufactures like Nike have adopted series of measures toward CSR,” Mostafaee emphasized.

“Also, there is a wide area of activities in relation with CSR for Iranian Companies. They can put concentration on some topics like elimination of poverty and gender discrimination, employee welfare, environment conservation or making contribution to pension plans”, he added.

Ultimately, it is worth mentioning that this meeting was welcomed by a group president of unions from Tehran and other cities. Moreover, leading experts had a great involvement in the meeting.